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Long-Term Affection - orSlow Denim

Long-Term Affection - orSlow Denim

orSlow was founded in 2005 by Ichiro Nakatsu of Kobe, Japan. Since its inception, the brand prides itself on a slow production process – slow in this case is less about consumption and more about the careful hand that constructs the denim. The brand positions itself as an antithesis to a fast-moving modern society and fashion industry. Instead, it looks to a careful and considered approach to its products in today’s denim industry.

orSlow’s collections are characterised by modern interpretations of 19th century workwear items. Stemming from US Heritage and military-inspired clothing and accessories,...


Oliver Spencer Tests Out the 'See Now, Buy Now' Model

Oliver Spencer Tests Out the 'See Now, Buy Now' Model

The inevitable pressure brands are faced with to maintain a steady flow of production and, in turn, being forced to speed up both their design and manufacturing processes in order to meet the demand in place has come to a head this season. In order to minimise the gap between showing and selling a ‘see now buy now’ model has been put into action this season by a number of brands. To keep up with industry demands British designer Oliver Spencer opted to introduce elements of the immediate sales model at his recent show during London Fashion Week in...